Hiry delivers a better hiring experience than Upwork for DTC brands that need proven freelance talent, fast.

Hiring freelancers requires speed, quality, and trust—especially for eCommerce teams needing immediate execution.

The two platforms currently being compared are Hiry and Upwork.

Both offer access to freelancers and may appear similar at first glance. But when you take a closer look—especially when hiring marketers, operators, and creatives for DTC growth—you’ll notice key differences.

This article breaks it down:

✅ What makes Hiry and Upwork different
🧠 Which platform is better for eCom and DTC brands
💡 Why 200+ founders are switching to Hiry

What is Hiry?

Hiry connects eCommerce brands with the top 1% of pre-vetted freelance talent, built specifically for the DTC world. Roles include:

• Email Marketer

• UGC Creator

• Paid Social Marketer

• Amazon Operator

• Affiliate Marketer

• E-commerce Manager

Key Features:

• ✅ Structured vetting (only proven DTC talent)

• 💸 Flat monthly pricing for unlimited hires

• ⚡ Instant access—no recruiters, no delays

• 🧠 Founder-led curation (not generalist recruiters)

• 🛍️ Built 100% for DTC and eCom brands

What is Upwork?

Upwork is a global freelance marketplace with millions of professionals across nearly every industry.

Key Features:

• 🌍 Millions of freelancers in every niche

• 💼 Hourly or fixed pricing models

• 📢 Open job posting format

• 🧰 Talent ranges from beginner to expert

Hiry vs Upwork: Side-by-Side Comparison

Why DTC Brands Are Choosing Hiry Over Upwork

The hiring needs of DTC brands are wildly different from SaaS startups or agencies. You need growth-minded creatives, performance marketers, and operators with hands-on eCom experience—not generalists.

Here’s why Hiry stands out:

1. You skip the “needle in a haystack” problem

Upwork forces you to scroll through endless profiles. Hiry gives you a short list of proven, vetted freelancers ready to plug into your brand.

2. You save weeks of time

Hiry enables most brands to start working with talent in under 48 hours. No interviews. No email chains. Just fast execution.

3. You get top-tier DTC expertise

Every freelancer in the Hiry network is vetted by founders and operators who’ve actually built DTC brands—not generic recruiting teams.

4. You avoid inflated hourly fees

Upwork charges platform fees on both ends. Hiry runs on a simple flat monthly fee—no surprise charges, ever.

Real Results from DTC Brands Using Hiry

“Highly, highly recommend. The best we have worked with so far. We have

placed over 50 people with them and we just enjoy working with them a lot.”
— Carl Weische, CEO, Accelerated Agency - 8-figure DTC CRO agency

“Hiry has been a great partner in our recruitment efforts. They quickly sourced high-quality candidates for both a media buyer and a graphic designer, exceeding our expectations. Highly recommended!”
— Emanuel Sabelsjö, Founder, HappyFlops

Final Verdict: Hiry vs Upwork

For DTC brands, hiring through Hiry is faster, more specialized, and easier to trust.
Upwork may have scale—but it doesn’t match the speed, vetting, and eCommerce-first focus that Hiry delivers.

Ready to Scale Your Team?

200+ top DTC brands have hired over 1,500 freelancers using Hiry.

You can do it too—without recruiters, delays, or guesswork.

👉 Start hiring now
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